Gucci Circolo

Gucci Circolo

Whitby St, London E1 6JT

There's no doubt that you'll have seen Gucci's latest London pop up all over the gram. Located in the heart of Shoreditch, you can't help but notice the huge yellow, patterned building that's been drawing the attention of fashionistas and photo opportunists.

In celebration of 100 years of Gucci, this free, walk-in sensory experience immerses you into the legendary fashion house. The space is dedicated to Gucci's creative director Alessandro Michele’s musical inspirations, complete with a vintage jukebox and music lounge with a collection of vinyl records that you can play.

On first entry, you'll walk into a bright, white space where you can admire the gorgeous prints and colours of the Gucci 100 collection - to mark a century of the brand. The room leads into an intimate library of exclusive, limited edition books. To complete the visit, make sure to head up to the top floor for a free coffee at the café and step out onto the terrace to enjoy the views.

Gucci Circolo will be open to the public until next month.

Tamara x